Are you wondering how you may quickly outperform your competitors without adding another instrument to your marketing arsenal?
You can find out how your competitors are outperforming you for free.
Where and how?
Data about SERPs in SERPs.
What Is A SERP, and How Can It Help Me Outperform My Competitors?
Search engine results pages (SERPs) are the results that appear when you search search engines such as Google, Bing, and others.
SERP data is the information included inside each SERP result.
This public web data is free to see and may help you enhance and raise your ranking in search engines all around the globe.
You may get SERP data from sponsored and organic search results, giving you a complete insight into what your competitors are doing.
SERPs may be used to:
- Discover hidden patterns.
- Enhance sponsored advertising.
- Identify content holes.
- Learn how content performs differently in different regions.
- how can you readily access this information to improve your content?
Allow a SERP scraper to gather it automatically.
Get the data right now so you can start designing your SEO strategy immediately.
Using SERP Scrapers, you can quickly get free competitor information.
SERP scrapers, also known as SERP AIs, can gather SERP data from several search engines quickly and automatically.
To summarise, there is a lot of fantastic data to gather because of the many aspects that influence a SERP, such as location, search history, and device.
These ever-increasing elements continue to make manual SERP data collecting challenging.
SERP scrapers eliminate the need to perform it by hand.
Instead, these SERP AIs enable you to automate the data collecting process by extracting online data from a plethora of various sources at the same time, in real-time, to collect massive amounts of data.
As a result, as the scope of the task grows, you have better insight into competition research – and save time overall.
With SERP Scrapers, you can automate competitor research and save up bandwidth.
Companies are running their SERP scrapers via public web data collecting infrastructures to completely automate SERP data collection.
SERP scraper automation may assist you in the following ways:
- See what SERP content is performing for your rivals right now.
- Users’ geotarget queries help them comprehend various targeting approaches.
- Understand SERP’s purpose from every viewpoint, even down to how a product meets the demands of people.
- Unlock material behind barriers that prevent search engine bots from accessing it, such as CAPTCHA solutions.
- Create Your Own SERP Scraper
- Some businesses build their own SERP scrapers from the ground up, but this may be a time-consuming choice.
Fortunately, there are speedier alternatives.
- Make use of SERP APIs.
- Many online data vendors provide SERP APIs that need little to no coding knowledge to harvest web data from result pages.
These tools specifically target all of the main search engines and automatically gather data from the result pages.
Once you’ve decided on a SERP scraper, it’s time to set up the AI and collect free competition data.
Set Your Research Parameters
You can customize the various criteria for search queries using your SERP API dashboard according to your workflow and data requirements.
You may provide some parameters for your scrape, such as:
- The language utilized.
- Filters for searching.
- SERPs in safe mode
- The device was utilized.
- Maps, shopping, hotels, flights, news, and other SERP features
- Increase Access to SERPs
Some SERP AI solutions, like data gathering infrastructure, feature unblocking technology to assist your scraper search like an actual human.
To provide you with the whole competitor breakdown, your scraper should be able to evade CAPTCHA checks.
Configure Automatic Algorithm Updates
The SERP API you choose should be able to update when search engines make changes to the results page.
This is especially useful given that the structure and algorithms of SERPs are constantly changing, and new features are being introduced to these sites regularly.
If your scraper is outdated, it will either provide incorrect data or be unable to read the page and give the requested data.
What to Look For When Creating an In-House SERP Scraper
If you created a scraper in-house, you would have to manually update the scraper’s code regularly to ensure that it matched the website’s structure.
However, when accessing a SERP API created by a web data provider, you do not need to go through this step.
To guarantee accurate and continuous real-time data collecting, providers often monitor changes to all main search engines and update the scraper appropriately.
A Simple Example of How To Compile SERP Data Using A SERP Scraper
Assume you wanted to get public online data about a hotel, such as rates, availability, reviews, etc.
How to Conduct Manual Hotel Competitor SERP Research
If you were to personally explore this SERP, Google Search and Google Travel are excellent resources for finding free research and data.
Enter the name of the hotel into Google Search.
Take note of the first facts in the knowledge graph, such as reviews, particular arrival and departure dates, and the number of visitors.
Compare pricing to see what competitive bundles you can provide.
Discover booking popularity to fuel your promotions and sales.
Continue manually delving deeper to get additional information.
You may start developing your plan from here, which will open up more opportunities for manually researching other alternatives and data points.
How to Automatically Conduct Hotel Competitor SERP Research
You can automate all of this using the SERP API.
SERP APIs continue steps 1-5, adding more criteria such as price comparisons, dates, guest ages, if free cancellation is included, and more to gather additional pricing combinations.
Competitor research is completed for you, allowing you to begin developing your new approach.
An example of how these searches can seem can be seen here.
Fundamentally, in today’s environment, SERP data offers digital marketers the building blocks and guidance they need to increase their ranks in search engines all over the globe. As a result, a large volume of public online data is required.
Companies are adopting SERP scrapers built by online data suppliers to retrieve correct results from the web in real-time, substantially enhancing the manual method from which this activity started.
Overall, acquiring large-scale volumes of SERP data is a far more doable process than it was even a few years ago, and firms can now sit back, relax, and watch the data come in – saving both time and effort in the long run, and allowing them to concentrate on what matters most: the insights.