Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing, how SplitSignal works and Adding Keywords to One or Two Word Title Tags. If you need to know about this such important topics are need to understand this.
Now that we have that out of the way let’s look at what some well-known digital marketers have to say about this effort to increase the client’s rating.
The Study of the Case
Dear, Webmasters and SEO Enthusiasts!
Today, we will walk you through a fantastic SEO split test we have prepared for you. This particular one is the result of combining two different SEO concepts. The first is regarded as “common knowledge,” and that is “include keywords to your title.” The second is something that the majority of people that promote on search engines overlook: “Uniformity.”
Now, to be clear, we are aware that the majority of people undoubtedly already know that it is to your advantage to adhere to specific standards regarding the title tags, meta descriptions, and other aspects of your blog entries. Also, a lot of people make it a point to ensure that their pages always seem the same.
The reality, however, is that the vast majority of people do not consider it to be a simple thing. In this search engine optimization (SEO) case study, we are going to investigate precisely what takes place when you combine these strategies in an effort to increase your search engine rankings.
Please allow us to elaborate.
The Theory Behind It
The large fishing-oriented website that we were given the opportunity to test out was fun for us to “play” with. They made use of the following configuration initially, which served as the foundation for our control group:
As can be seen, they went for a very simple and straightforward strategy with their titles. As a result, we made the decision to conduct an experiment with the goal of validating whether or not this double-whammy technique would be sufficient to produce a statistically significant positive change on the testing pages.
When it came to setting up the test and analyzing the data, we relied entirely on our incredible tool, SplitSignal. In addition, we have made the decision to do this evaluation on around 220 pages. We have modified around fifty percent of those pages so that they now include a long-tail keyword at the very end. In this particular instance, “Fishing: The Complete Guide” was placed below the names of all of the cities for the location.
Even if we had to do it manually, testing 220 pages wouldn’t be all that difficult, but happily, we didn’t have to. These adjustments were made in literally two minutes thanks to SplitSignal, which we utilized (we measured).
This experiment was carried out over the course of a total of 23 days. In addition to that, there were no unpleasant shocks this time around. In comparison to the pages in the control group, those in the test group produced positive results.
Therefore, it appears that the versions of sites with more keywords included in the title performed significantly better. And not just a bit. In this SEO test, we anticipated seeing a benefit, but instead, we saw a gain of 9.6% with a confidence level that was almost exactly 100%.
Comprehension of the Results of the Test
Do you get a thrill once the findings of a test make perfect sense? Absolutely, that is the case. Even though it may be more beneficial in the long run to receive results that are unexpected, there is just something so rewarding about understanding what is going on.
So, why do we believe that this will be successful?
If you ask John Mueller, he will tell you that title tags do not have a significant role in search engine rankings. But is it really the case? We have conducted these tests over and over again, and again and again, and we have found that modifying the title tags can give us excellent results.
Now, if there is one thing that John is absolutely correct about, it is that the content of your title tags ought to convey the topic of the page appropriately. And of course, by including the article “Fishing: The Complete Guide” on the location pages of this website, you are sending an undeniable signal to Google as well as the users regarding the subject matter of this page.
The user experience, on the other hand, is what we consider to be the single most significant facet of this shift in policy. When someone searches for content that is linked to fishing, they specifically have specific search engine results page (SERP) results in mind. Even if they have no idea what it is that they are looking for, they will gravitate toward the results that contain more adjectives.
At the end of the day, which of these are you most likely to click on?
Which would you prefer: a book titled “Alabama” or one titled “Alabama Fishing: The Complete Guide”?
We are aware of the title that we would select.
In addition, using relevant keywords in the title won’t damage your efforts, even if we disregard this line of reasoning. The results of the various studies that we have conducted in the past have made it quite evident that titles are a ranking indication.
When you add this title to your page, you are informing Google precisely what the material that will be shown inside will be like. Is it possible that Google will continue to disregard your hard work and replace your title with one of their own creations at times? Sometimes.
But if you make your titles more relevant in nature, you will lower the likelihood that Google’s algorithm will feel the need to intercede and change your rankings.
Let’s move on to the next topic, which is the uniformity of the title tags. Naturally, there is no indication that Google will worry about it, so why should you be concerned about it? As is the case with everything else in SEO, it is dependent. However, this particular client maintains a sizable blog on which they post a wide variety of articles and other forms of content.
Therefore, by making this modification, they have communicated to both Google and all of their visitors that these “comprehensive guides” are, in fact, location-based guidebooks that their clients may utilize when deciding where to go fishing on their next excursion.
Even while SEO professionals strive to get Google’s approval, the primary focus of our work is to ensure that our site visitors are pleased with the content that they find on our website. Even if you don’t see any direct gains in terms of SERP, you shouldn’t disregard these improvements to your quality of life.